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TV Highlights


In 2013, the ProSiebenSat.1 stations were
successful with exciting shows, successful
own formats, blockbuster TV and thrilling
sport events.


SHOW TIME With “Got to Dance” SAT.1 and ProSieben established a new dance show in Germany in 2013. The format achieved market shares of up to 17.5 % among 14 to 49 year olds. Moreover, “Got to Dance” won the German Television Award in the category “Best Entertainment Show.” SAT.1 and ProSieben are asking you to the dance again in 2014: The auditions for season two are already underway.


POLITICS WITH A WINK With the political satire ”Der Minister“, SAT.1 showed how current political issues can enthuse audiences: 18.3 % of 14 to 49 year olds watched the TV highlight about the rise and fall of an aristocratic politician named von und zu Donnersberg. The main characters were played by stars such as Kai Schumann, Alexandra Neldel, and Katharina Thalbach.

GOLDEN HIT SINGERS When a constant stream of hit singers like Heino, Nino de Angelo and Die Amigos appear, it must be hit singer time again on SAT.1 Gold. The golden fall for hit songs with new shows such as “Goldschlager 2013 — Die Hits der Stars” (up to 2.6 %, women aged 40 to 64) and “Das Beste aus der Goldenen Schlagerparade” (up to 1.7 %, women aged 40 to 64) increased the station’s daily market shares. SAT.1 Gold closed its first year of broadcasting with 0.4 % (14 to 49 years old) and 0.5 % in the relevant target group (women aged 40 to 64).

INNOVATIVE IDEAS WANTED ... and found: In the show “2 Minuten 2 Millionen — Die PULS 4 Start-Up-Show,” young companies presented their projects to five investors. The start-ups had exactly two minutes to convince the business angels of their business idea. Then the investors had to decide whether to buy shares. With 4.7 % (12 to 49 year olds), the show was not only a success with viewers: A total of more than EUR 3 million was awarded to the best young entrepreneurs. There was originally only a budget for EUR 2 million.

ALL-ROUND SUCCESS The UEFA Europa League matches involving German teams continued to bring in high ratings for kabel eins in 2013. When Hannover 96 met Anschi Machatschkala, kabel eins achieved a market share of 12.4 % among viewers aged 14 to 49. And there was even more successful soccer: In June, kabel eins showed the charity match “ran Helden — Nowitzki All Stars vs. Neuer & Friends” and achieved an average market share of 10.3 %.

TOP START At the start of September, ProSieben MAXX provided the most successful station launch on the German TV market since 2000. In its first four months, the station achieved an average market share of 0.6 % — both among 14 to 49 year olds and in its relevant target group (men aged between 30 and 59). Particularly popular with audiences were blockbusters like the free-TV premiere of “Captain America: The First Avenger” (2.8 %, 14 to 49 year olds) and “Cowboys & Aliens” (3.2 %, 14 to 49 year olds).


PURE EXCITEMENT The blockbuster shows on ProSieben gained two more titles in 2013: The US mystery series “Under the Dome” provided the best 8.15 p.m. series launch of the millennium on ProSieben with a market share of 23.7 % among viewers aged 14 to 49. The free-TV premiere of the box office smash “Die Tribute von Panem — The Hunger Games” earned the highest ratings of the year. 35.7 % of viewers aged 14 to 49 watched the action spectacular on ProSieben.

A SHOW WITH BITE The mystery series “Vampire Diaries” ensured goose bumps for fans and good ratings for sixx again in 2013: The bloodsuckers helped the women’s station to market shares of up to 4.5 % among 14 to 49 year olds. In the relevant target group of women aged 14 to 39, the share was as high as 9.7 %.

BEHIND THE SCENES The styling show “FACES Studio” on ProSieben Schweiz gave viewers an exclusive look behind the scenes of the fashion world. In each episode, a candidate was selected in a street audition and styled for a professional fashion photo shoot. This went down well: An average of 6.2 % of 15 to 49 year olds tuned in and gathered useful tips for their own style. The hit format will be continued in 2014.