SHOW TIME
With
“Got to Dance” SAT.1
and ProSieben established a new dance show
in Germany in 2013. The format achieved
market
shares of up to 17.5 % among 14 to 49
year olds. Moreover, “Got to Dance” won
the German Television Award in the category
“Best Entertainment Show.” SAT.1 and
ProSieben are asking you to the dance again
in 2014: The auditions for season two are
already
underway.
POLITICS WITH A WINK
With the political
satire ”Der Minister“, SAT.1 showed how current
political issues can enthuse audiences:
18.3 % of 14 to 49 year olds watched the
TV highlight about the rise and fall of an
aristocratic politician named von und zu
Donnersberg. The main characters were
played by stars such as Kai Schumann,
Alexandra
Neldel, and Katharina Thalbach.
GOLDEN HIT SINGERS
When a constant
stream of hit singers like Heino, Nino de
Angelo
and Die Amigos appear, it must be hit
singer time again on SAT.1 Gold. The golden
fall for hit songs with new shows such as
“Goldschlager 2013 — Die Hits der Stars”
(up to 2.6 %, women aged 40 to 64) and “Das
Beste aus der Goldenen Schlagerparade”
(up to 1.7 %, women aged 40 to 64) increased
the station’s daily market shares. SAT.1 Gold
closed its first year of broadcasting with 0.4 %
(14 to 49 years old) and 0.5 % in the relevant
target group (women aged 40 to 64).
INNOVATIVE IDEAS WANTED
... and found:
In the show “2 Minuten 2 Millionen — Die
PULS 4 Start-Up-Show,” young companies
presented their projects to five investors. The
start-ups had exactly two minutes to convince
the business angels of their business idea.
Then the investors had to decide whether to
buy shares. With 4.7 % (12 to 49 year olds),
the show was not only a success with viewers:
A total
of more than EUR 3 million was awarded
to the best young entrepreneurs. There was
originally only a budget for EUR 2 million.
ALL-ROUND SUCCESS
The UEFA Europa
League matches involving German teams
continued to bring in high ratings for kabel
eins in 2013. When Hannover 96 met Anschi
Machatschkala, kabel eins achieved a market
share of 12.4 % among viewers aged 14 to 49.
And there was even more successful soccer:
In June, kabel eins showed the charity match
“ran Helden — Nowitzki All Stars vs. Neuer &
Friends” and achieved an average market
share of 10.3 %.
TOP START
At the start of September,
ProSieben MAXX provided the most successful
station launch on the German TV market since
2000. In its first four months, the station
achieved an average market share of 0.6 % —
both among 14 to 49 year olds and in its relevant
target group (men aged between 30 and 59).
Particularly popular with audiences were blockbusters
like the free-TV premiere of “Captain
America: The First Avenger” (2.8 %, 14 to
49 year olds) and “Cowboys & Aliens” (3.2 %,
14 to 49 year olds).
PURE EXCITEMENT
The blockbuster
shows on ProSieben gained two more titles
in 2013: The US mystery series “Under the
Dome” provided the best 8.15 p.m. series
launch of the millennium on ProSieben with a
market share of 23.7 % among viewers aged
14 to 49. The free-TV premiere of the box
office
smash “Die Tribute
von Panem — The
Hunger Games” earned the highest ratings
of the year. 35.7 % of viewers aged 14 to 49
watched the action spectacular on ProSieben.
A SHOW WITH BITE
The mystery series
“Vampire Diaries” ensured goose bumps
for fans and good ratings for sixx again in
2013: The bloodsuckers helped the women’s
station to market shares of up to 4.5 % among
14 to 49 year olds. In the relevant target group
of women aged 14 to 39, the share was as high
as 9.7 %.
BEHIND THE SCENES
The styling show
“FACES Studio” on ProSieben Schweiz gave
viewers an exclusive look behind the scenes
of the fashion world. In each episode, a candidate
was selected in a street audition and
styled for a professional fashion photo shoot.
This went down well: An average of 6.2 % of
15 to 49 year olds tuned in and gathered useful
tips for their own style. The hit format will
be continued in 2014.
